Why would a startup company looking to prepare healthy meals (in bulk) targeted towards cancer patients not succeed?

Wayne Thompson, Quora User

I'm not sure if you're asking because you've tried and it failed or whether you're asking to see if it's a good idea. 

If it's the latter, then it might be a good idea and it might work. But the question in business is who will continue to pay for these meals? Will it be the patients, will it be the relatives or will it be the taxpayer,  or another group? Then once that's answered,  the next question would be: is there enough incentive there to continue paying for it?

If you or someone else has tried it and it failed, then that's because the group who was expected to continue paying for it, didn't think it was the best use of their money. There were competing priorities or substitutes for this service.

Do you have a different answer that might help the questioner? How would you answer this question?

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