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A good Business Plan ought to show people, potential investors, officers and partners, that there is a market for the specific business  the plan is about. 

A good business plan ought to summarise and highlight the conclusion of whatever research was conducted to convince everyone considering to get involved that it is worth their time. Further, it ought to outline how indeed it will ensure that there is a market for it's products and services. 

These questions ought to have been answered in the business plan. If not, then you don't yet have a Business Plan.

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