Is a reseller channel an important and effective channel to consider them a viable sales channel in a startup?


I would say that's an effective way to distribute products. If I were you however, I would  just make sure that the terms of the contract are negotiable ever so often to avoid locking yourself and /or your business in a contract that will later make it difficult for you to change things around.

Do you have a different answer that might help the questioner? How would you answer this question?

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